Naza - Incroyable

Naza's album Incroyable does not emerge from a vacuum; it concludes a revelation that began two years earlier. Between the release of the track Gros gras in May 2015 and the EP Tout pour la street, the rapper from Amiens forged a precise solo identity before releasing his first studio album on September 29, 2017. This opus, on the label Musicast, combines artistic maturity with commercial ambition. The meticulous production and collaborations forge a solid foundation for this record, whose sales figures testify to a break in the singer's trajectory.

Incroyable: The maturity of a gold record

The genesis of the album is inseparable from its precursor singles that fueled public anticipation. The track MMM, a platinum single, was released in July 2017, while Sac à dos followed two months later with the same success. Certified platinum and gold respectively, these two tracks set the stage for an album that sold 8,561 copies in its first week. The critical and commercial validation was immediate: certified gold in February 2018 and then platinum in August 2020, Incroyable became Naza's first studio album. This opus opens the series that follows: C'est la loi (2018), Bénef (2019), and the subsequent albums up to Masta Dégât (2025). It does not merely emerge; it lays the foundations for a lasting legacy in French rap.

Madiba: the opening that sets the assertive tone of the album

The album opens with track 1, titled Madiba, which launches the project with a clear intention. This song structures a dense 18-track record that is 58 minutes and 15 seconds long. The opening production immediately sets the tone for the album, framing a journey that begins with self-affirmation before moving on to more introspective tracks. Madiba is not just a title track; it sets the tone for an album that refuses simplicity from the very first seconds. The classic structure, with an assertive opening track and an alternative closing track, frames a record where each sequence maintains the listener's interest until the end.

Sac à dos: The title that sets the tone

Among the key tracks of the project, Sac à dos occupies a central place in the narrative of the album. Released two months after the publication of MMM, it went gold and etched its name in the legend of French rap. The presence of this track illustrates the artist's ability to address intimate subjects while maintaining a striking energy. It is not just a hit song; it is a marker that allows Naza to stand out among the many young talents of his generation.

Moi je vérifie: The power of collaborations The collaboration between Naza and the producer J.C. on Sac à dos is a testament to the strength of their partnership. This track, released in 2020, marked a turning point in Naza's career, earning him the title of "Rapper of the Year" at the 2020 NRJ Music Awards. The success of Sac à dos was not only due to the quality of the song but also to the synergy between Naza and J.C., who brought a fresh and innovative approach to the production.

The collaborative dimension of the album reaches its peak on track 10, Moi je vérifie. The collaboration with these two artists allows Naza to reach a wider audience while maintaining an intact artistic credibility.

Va chercher feat. Ohmondieusalva: an interlude that connects the sequences

The project also includes a credited interlude titled Va chercher, featuring the voice of Ohmondieusalva on track 7. Although short, this track plays an important role in linking the album's sequences together. The chronology of the collaborations confirms this relationship: Naza invited Ohmondieusalva to contribute to this track in 2017, establishing a collaboration that would later continue with Mon Kiki on C'est la loi (2018). The interlude serves as a sonic bridge between the main tracks, providing a moment of respite before returning to the main flow. Ohmondieusalva's presence adds a different layer of texture to the overall production without slowing down the pace of the album.

Not tomorrow feat. KeBlack: Continuity with his partner

The collaboration with KeBlack on Pas demain, located on track 15, illustrates a natural continuity in the writing of the rapper from Amiens. A frequent partner of Naza, KeBlack is credited on this track and reinforces the album's editorial foundation. Their relationship began in 2015 with On est équipé and continued on Incroyable. This collaboration is no coincidence; it confirms the mutual trust between the two artists and allows KeBlack to bring his characteristic voice to a project that stands as a collective success. Track 15 serves as a transition to the final tracks, keeping the album's dynamism until the end.

Heritage assessment: a foundational opus

The studio album Incroyable not only consolidates Naza's reputation; it also marks a radical transformation of his commercial status in the French market. This album, released by the label Musicast, sold 8,561 copies in its first week, a figure that, coupled with subsequent gold and platinum certifications, demonstrates exceptional commercial longevity for a debut album of this caliber. The album is characterized by a rigorous structure: after the opening track Madiba, the album takes the listener to a final twist marked by the 18th track, titled Phararon - Bonus Track. This arrangement frames a 58-minute, 15-second sonic journey where each sequence maintains narrative tension until the end, transforming the album into an indispensable piece of heritage for understanding the evolution of French rap starting in 2017. The collaborative dimension of this project goes far beyond the simple features on tracks 7, 10, and 15. Although the tracklist only includes three tracks with officially credited features, the presence of Ohmondieusalva, Dadju, Aya Nakamura, and KeBlack anchors Naza at the heart of an active and diverse musical network. Track 7, Va chercher - Interlude feat. Ohmondieusalva, acts as a veritable sonic bridge, offering a different textural experience that contrasts with the punchy energy of the main tracks. Similarly, the collaboration with Dadju and Aya Nakamura on track 10, Moi je vérifie, allows Naza to reach a wider audience without compromising his artistic credibility. Finally, the choice to place KeBlack on track 15, Pas demain, illustrates a natural continuity with their partnership that began as early as 2015, confirming that this album functions as a collective success rather than a solo effort. This album does not constitute an isolated achievement; it is the central link in a trajectory that officially began in May 2015 with the release of the track Gros gras, followed by the EP Tout pour la street the following year. Naza's solo career thus assumes significant scope starting with this first studio album, validated by the label Musicast, and is structured around an exemplary commercial strategy: the anticipatory release of major singles like MMM, which became a platinum single in July 2017, and Sac à dos, certified gold two months later, which fueled anticipation before September 29. The very nature of this first studio album reveals a willingness to balance artistic approaches right from the studio sessions. The artist does not simply assert his uniqueness; he uses these collaborations to anchor his project within an expanded musical network, while maintaining a narrative coherence that begins with the intimacy of Madiba and concludes with the bonus track. This rigorous construction, which includes a specific interlude with Ohmondieusalva, demonstrates that the Amiénois rapper's artistic maturity translates into a capacity to navigate between introspection and openness, laying the solid foundations for a career that would subsequently continue with C'est la loi the following year. The triumphant reception of Incroyable is confirmed by the certifications obtained after its release. Certified gold in February 2018 and then platinum in August 2020, the album validates the major artistic break announced by the first track. The lasting legacy of this album definitively positions Naza in the national landscape before the era of C'est la loi. The album concludes with the bonus track Phararon, an alternative perspective on the end of the sonic journey. This studio album marks the beginning of a series that will include Bénef, Gros bébé, B.I.G Daddy (Vol. 1), Nazaland, Masta Dégât, and RDF.

Technical details

- Release date : 29 September 2017 - Label : Musicast - Tracks : 18 (58 min 15 s) - Opening / closing : Madiba / Phararon - Bonus Track - Guests : Ohmondieusalva, Dadju, Aya Nakamura, KeBlack