bbno$

First albums and collaborations

His discography expanded rapidly with the release of his first EP "Baby Gravy" in 2017, produced in collaboration with the artist Yung Gravy. He then released his first solo album "bb steps" in 2018, followed by a duo EP with So Loki titled "whatever" that same year. In 2019, he released the album "recess", inspired by the eponymous Disney animated series, then "i don't care at all", entirely produced by Y2K. This period marked a shift towards self-funded projects, such as the album "good luck have fun" released in 2020.

Viral phenomenon and international success

Alexander Leon Gumuchian, né le 30 juin 1995 à Vancouver, Canada, est un rappeur, chanteur et compositeur dont la carrière est née d'un tournant personnel. Après une blessure au dos qui l'empêche de poursuivre son rêve de devenir nageur professionnel, il se tourne vers la musique. Il commence à écrire et à composer en 2014, s'intéressant au rap et à la production musicale en expérimentant avec GarageBand avec un groupe d'amis nommé Broke Boy Gang. Il publie ses premières productions sur SoundCloud sous le pseudonyme bbnomula en septembre 2016, remportant rapidement une popularité inattendue en Chine grâce à des tracks comme "Yoyo Tokyo". Son premier succès international arrive avec ce track, lui permettant de lancer sa première tournée en Chine.

In 2019, bbno$ became a global star with the song "Lalala", performed in collaboration with producer Y2K. This track became a viral phenomenon on social media, especially TikTok, and reached the top 50 music charts on Spotify. The two artists themselves led an original promotional campaign by investing in online platforms such as Instagram, TikTok, Tinder, and Craigslist. The song reached over 400 million online streams and charted in nearly twenty charts worldwide, cementing its place in web and meme culture.

Collaborations and mixtapes

bbno$ maintains close artistic relationships with several artists, notably Yung Gravy and Y2K. The collaboration with Yung Gravy produced the albums "Baby Gravy 2" in 2020 and "Baby Gravy 3" in 2023, including tracks such as "Touch Grass" and "Nightmare on Peachtree Street". In 2021, he released the mixtape "eat ya veggies", featuring the single "Edamame" in collaboration with Rich Brian. He continues to explore various collaborations, such as the song "Imma", where he performs as a drag queen with the Canadian drag queen JIMBO, thus integrating cosplay and drag into his persona.

Period of productivity and recent singles

In 2022, he released the album "bag or die", including singles such as "Mathematics" and "Piccolo". The year 2024 was marked by a proliferation of singles such as "BPOT", "pho real", "lil freak", "it boy", "two" and "meant to be". He collaborated with major influencers such as the YouTuber MoistCr1TiKaL in the music video for "lil freak" and Smosh for the song "submissive & breedable". In October 2025, he released the eponymous album "bbno$", containing many of these recent singles.

World tour and recent projects

In 2025, bbno$ announced a world tour, the "It's Pronounced Baby No Money World Tour". After announcing a temporary break, he released the single "diamonds are forever" on January 8, 2026.